Santamore began as a simple idea for festive fun but has quickly evolved into a meaningful event with the potential to become a Montenegrin tradition. We are a moving celebration of the holiday spirit, dedicated to uniting our coastal communities to have a great time while making a real difference.
Our name: Santamore, captures the essence of the holiday spirit meeting Adriatic coast. It’s a playful blend of two wonderful ideas: Santa, the symbol of festive giving, and More (pronounced mor-eh), the Montenegrin word for “sea.”
Our name is a love letter to our home. We are the “Santas of the Sea,” a tidal wave of red suits and good cheer, bringing the magic of the holidays to the shores of Montenegro!
Santamore is more than a celebration; it’s a budding community tradition dedicated to channeling the season’s joy into tangible support for those in need. To ensure this initiative is built on a transparent and sustainable foundation, we are formally in the process of establishing Santamore as an independent, legally recognized non-profit entity in Montenegro. This status will govern all our operations, including a dedicated Montenegrin bank account, in full compliance with national laws.
We envision Santamore growing into an annual nationwide celebration, with chapters bringing festive cheer and charitable support to cities across Montenegro. While our inaugural event is focused on Tivat, this is just the first step in a long-term mission to create a vibrant, country-wide movement that celebrates life and community during the holiday season.
We recognize that the process of establishing a non-profit can take several weeks. With the holiday season fast approaching, we did not want to delay our ability to make a difference this year.
To ensure we can immediately and securely collect, hold, and disburse all charitable funds, our founding sponsor, Lotta, has graciously offered the use of its secure payment and banking infrastructure for this year’s event. All funds will be held in a dedicated account and will be transparently transferred to the Santamore non-profit entity once its establishment is complete. This allows us to move forward with confidence and immediacy, without compromising on financial security.

Bringing people together is my passion. Santamore is the perfect recipe: a dash of festive fun, a generous scoop of community spirit, and a whole lot of heart. I'm thrilled to help bake this new tradition from the ground up!

I'm here for the good vibes and the great cause! Combining my love for this town with a festive party that gives back? Count me in. Let's make this coast the merriest!

I believe the best parties are the ones that leave the world a little brighter. Getting to dress up as an elf while supporting our community? That’s my kind of holiday magic!

I’m passionate about our vibrant local scene. Santamore is a brilliant way to celebrate our amazing bars and businesses while raising funds for those who need it most. Let's spread some cheer!

PR wizard gone galactic. From West to East and back, from ultra-luxury to starlight portals. Making everything shine brighter, privately and professionally, since birth.

The sea connects us all, and so does the spirit of giving. I volunteered to help weave that spirit into a fun, unforgettable event. Plus, I look great in a Santa hat!

An energetic engineer who’s always smiling, full of life, and ready to turn any moment into a party!

I’m a sucker for any excuse to wear a costume and do good. Santamore is the perfect storm of silliness and significance, and I’m so excited to be a part of it.

I love purpose-driven events — good music, good people, and gatherings that bring the community together. Santamore is more than a walk; it’s a reminder of how much we can achieve when we come together and create. We’re making an event for a greater cause, and it’s a pleasure to be part of it.
This center provides a comprehensive and quality service aimed at raising the quality of life for children and youth with disabilities and their families. The Municipality of Tivat invested €660,000 in a new, multi-functional building for the center, which is equipped to meet all prescribed standards and offers a safe space for socialization, rehabilitation, and acquiring new knowledge. A professional team, including psychologists, pedagogues, and therapists, provides half-day and full-day services for up to 20 users.
This institution is the only one of its kind in Montenegro, providing crucial support to children without parental care and those who need developmental assistance. The orphanage’s operations are subject to official financial audits, ensuring accountability. It has previously received support from international donor groups, like the Wales football fans’ charity Gôl Cymru, highlighting its recognized role in caring for underprivileged children.
This year, 100% of the charitable funds raised during Santamore will be split between two incredible local organizations that provide essential services to our community, Dnevni Centar Tivat and Dječji dom “Mladost” Bijela. By supporting Santamore, you are directly supporting their vital work.
All operational costs for Santamore 25 are being covered separately by our founding sponsor, Lotta.
Transparency doesn’t end with fundraising. We are committed to disbursing all funds within 2-3 weeks of the conclusion of the Santamore 25. This rapid turnaround ensures that our partner organizations receive the support in a timely manner, allowing them to utilize the funds for their most pressing needs during the holiday season and into the new year.
Teuta, Porto Montenegro
Tivat, 85320
Montenegro